Apple Industries says operators enjoyed a 100 per cent increase in earnings from its Face Place photo booths over the Valentine’s Day period.
According to the firm, over last year’s Valentine’s Day weekend, Face Place cashbox earnings across the US more than doubled on average. This year its says operators saw earnings jump 100 per cent above a typical weekend’s earnings.
“For more than 100 years’ photo booths have traditionally been associated with romantic couples who love to cuddle and kiss in front of the camera,” said Apple CEO Allen Weisberg. “So, Valentine’s Day is a perfect occasion for Face Place, which boosts that traditional appeal with the latest digital technology. Our Valentine’s Day weekend earnings results suggest that everyone – family, friends and acquaintances — enjoys sending each other Face Place greetings from the booth’s touchscreen interface.”
During the run-up to the holiday and on 14th February itself, as soon as a customer enters the booth and begins using the touchscreen to format their pictures, Valentine’s-themed borders and art automatically pop up as the first option.Every Face Place booths offers customers several choices of ways to share and enjoy their digital images. In addition, for an upcharge, personalised photos and videos can be emailed, Tweeted or posted to Facebook or Instagram – directly from the photo booth’s touchscreen interface.
“Free, regular updates to art and graphics are a key part of our ongoing promotions and marketing,” said Weisberg. “When operators succeed, we succeed and that’s why Apple freshens up the Face Place photo-taking and video-making experience with exciting new graphics for every holiday and every special occasion from New Year’s Eve to Valentine’s Day, Saint Patrick’s Day, Mother’s Day, Father’s Day, Memorial Day, Independence Day, Halloween and of course Christmas.”