ARCADES: Sega bowled over with Nashville debut

Sega Amusements International made its debut at Bowl Expo in Nashville recently, showcasing its newest arcade and redemption games.

“For our first time exhibiting here we have had a great response to the games we showed. Daytona is rocking the income charts around the world, Luigi’s Mansion continues to be a top three game in FECs, and Mario & Sonic at the Olympics keeps on giving”, commented the firm’s sales exec, Vince Moreno.

Daytona Championship USA started shipping last month and operators are reporting very good earnings attributed to plenty of repeat play, with the ‘instant rematch’ feature most importantly adding incremental revenue to their business.

Sales exec, Marty Smith, added: “Our colleagues in Europe are reporting that operators there are saying it’s the number one new driving game.”

Sega’s newest tactical action game Target Bravo: Operation Ghost was shown for the first time since it started shipping last month. Featuring a 55” screen in an atmospheric, but compact footprinted, theatre cabinet the game allows players to start the game at any stage, thus encouraging repeat play and boosting income.

The team also exhibited Sonic Blastball and the branded Hello Kitty Air Hockey table, soon to have a matching Sonic branded version being launched to go along side it.

Moreno concluded: “The Bowl Expo was very well attended with new bowling centers converting some their bowling lanes space to game rooms.  It was a great opportunity to showcase our line-up of product ideal for these new bowling centers”.

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