EAG 2018: Inmotion on the move with VR platform

Fresh from two recent acquisitions, firms is building out-of-home VR offering

UK virtual reality firm Immotion will be showcasing its virtual reality (VR) experience platforms at EAG next week.

Immotion’s platforms combine advanced motion with custom-made content to produce premium ‘out of home’ experiences. They allow users to experience movement along with high-quality sound and visual graphics to deliver an immersive VR experience.

Customers are expected to include shopping malls and theme parks. Most recently, Immotion supplied its VR experience platforms to VR Star, the UK’s largest VR experience centre based in Bristol.

To support the rollout, Immotion has made two strategic acquisitions as well as securing exclusive manufacturing rights for a range of VR motion platforms. The acquisition of Manchester-based CGI creative house, Studio Liddell, and LA-based creative movie maker, C2K will bolster the firm’s ability to produce bespoke content for its platforms, from 360-degree real life movies or CGI originated interactive experiences, such as feeding dinosaurs or battling with zombies.

Immotion has been set up by Martin Higginson and David Mark, whose successes include Netplay TV and Monstermob which grew to become one of AIM’s Top 50 listed businesses.

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