The Champion’s Serie is a brand-new set of fun climbing walls from Clip ‘n Climb. Designed to broaden the sport’s appeal and attract and retain new customers, it also capitalises on the buzz that is likely to develop around climbing as it features in the Olympic Games for the very first time this year. Given that 50% of the world’s population watched the 2016 Games, interest in the sport can be expected to increase.
Climbing and leisure centres, gyms, and shopping malls will be able to recreate their own Clip ‘n Climb representations of the climbing disciplines audiences throughout the world will watch this year in the Olympics and the World Cup. The Champion’s Serie includes three new walls: one based on each Olympic discipline: Lead, Bouldering and Speed Climbing.
Marketing around these new walls will emphasise a number of unique selling points, as detailed below.
Broader appeal: The Champion’s Serie is designed to broaden the appeal of Clip ‘n Climb to attract an older audience, including teenagers, parents and team building groups, while remaining suitable for children aged four and over. The new walls are expected to boost repeat visits by maximising engagement, excitement and challenge.
A competition atmosphere: The Champion’s Serie recreates the atmosphere of an elite competition, with three clearly defined disciplines, gold, silver and bronze medals, evolving levels of difficulty, and the potential for spectator involvement. There is a video option designed to mirror the feel of a real competition by enabling facilities to create an eye-catching viewing area around the Champions walls, and allowing climbers to see their ascent streamed live or in playback. The screen can also be used at any time to replay videos and show Olympic and World Cup events to attract climbers to the new walls.
Small footprint, big impact: The full Champions Series set-up of two Speed walls, a Boulder wall and a Lead wall accommodates a minimum of 12 visitors in 50 sqm area. It can be installed in the corner of an existing Clip ‘n Climb arena or as a stand-alone attraction in a mall or resort, or one or two Champions walls can be exchanged for existing Challenges.
Clip ‘n Climb is helping its investors ensure maximum visibility for the new walls and create an exciting atmosphere around them by providing ready-to-use materials including posters, t-shirt designs, signage panels, and medals.