THEME PARKS: Louis Vitton parent reveals Paris park ambitions

Luxury goods giant  and Louis Vitton parent company LVMH has revealed a €60 million plan to turn Paris’ 157 year-old Jardin d’Acclimatation into one of France’s top three amusement parks.

According to reports in the South China Post, LVMH, which has managed the park since 1984, holds an 80 per cent stake in a partnership with theme park developer, Compagnie des Alpes.

Paris officials last year renewed LVMH’s concession for the 18-hectare park in the west of the city, opening the way for a renovation of the garden and its attractions. The concession contract runs for 25 years.

Work will begin on 4th September until May 2018. There will be 17 new attractions, some of which will be themed around the steampunk genre.

Compagnie des Alpes and LVMH, controlled by billionaire Bernard Arnault, want to raise annual visitor numbers to about three million by 2025 from two million at present.

“Our goal is for Jardin d’Acclimatation to rank second or third among theme parks in France,” said Delphine Pons, head of development at Compagnie des Alpes.

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