Stern makes Chinese move with GSET

Pinball specialist expands with new distribution group

Stern Pinball, has appointed Guangzhou Stern Electronic Technology as its exclusive importer and distributor for China.

The firm has joined with a group of Chinese companies experienced in gaming operations, marketing, and distribution to form GSET. The companies began the relationship by distributing Stern Pinball’s titles including Star Wars, Ghostbusters, Batman, Aerosmith, WWE WrestleMania, Metallica and AC/DC.

GSET will also be distributing Stern’s newest title, Guardians of the Galaxy and will be adding personnel to the team to facilitate sales of Stern Pinball machines to the commercial and consumer markets.

“We selected GSET as our exclusive importer and distributor because of its various related businesses, financial strength, knowledge of our industry, and passion for Stern Pinball products,” said Gary Stern, chairman and CEO of Stern Pinball.

“We are very pleased to have the opportunity to represent Stern Pinball and serve the Chinese market,” said Aaron Wong, CEO of GSET.

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