VIRTUAL REALITY: Bandai steps up VR drive
Bandai Namco is opening a dedicated virtual reality facility in Japan, called VR Zone Shinjuku, set to be the biggest of its kind in the country.
Opening on 14th July, VR Zone Shinjuku will house over 15 activities including: Dragon Ball VR, Master the Kamehameha; Evangelion VR, The Throne of Souls; Ghost in the Shel lArise: Stealth Hounds and Mario Kart Arcade GP VR.
Alongside the firm’s new IP content will be a range of new non-IP VR activities. Visitors will be able to explore fantasy world on a winged bicycle, experience a horror-filled dinosaur survival run and more. Additionally, guests will also be able to enjoy a variety of non-VR experiences, such as surviving an expanding giant balloon in a locked cell, loads of original souvenirs to buy, and food and drink in a virtually simulated resort themed dining space.
Yoshiyasu Horiuchi, executive officer of the Amusement Business Unit of Bandai Namco Entertainment, said: “VR Zone Shinjuku will be the flagship location for the next-generation of entertainment. A place where Bandai Namco Entertainment Inc. carries out new challenges, delivers excitement and amazement to visitors from across the globe.”
The company also plans to install a selection of its VR content in over 20 locations worldwide.