Urban Air forms Unleashed Brands

The team behind Urban Air Adventure Parkhas announced the formation of Unleashed Brands – a new global growth-focused platform that will curate and expand a portfolio of brands to provide safe, fun and enriching environments that help kids learn, play and grow. As part of this new venture, Unleashed Brands has acquired Snapology, the premier franchise brand offering STEAM programs for kids. Under the Unleashed Brands platform, Urban Air and Snapology will join forces to provide kids of all ages with fun ways to learn and play. Details of the transaction were not disclosed.

“As we look for ways to strengthen our portfolio of brands, Snapology presented as a strong, strategic fit with programing that allows our founding company, Urban Air, to expand its offerings into STEAM education, something that is extremely important in the development of young minds.”

Snapology provides kids with courses around STEAM (Science, Technology, Engineering, Arts and Mathematics) learning, all which are performed by Snapology-trained and experienced professionals. As part of Unleashed Brands, Snapology will leverage space throughout Urban Air Adventure Park giving the Snapology brand a permanent home to deliver its world-class camps, birthday parties, and STEAM courses.

Unleashed Brands will function as the parent company supporting growth-oriented brands geared at furthering child and adolescent development in three core areas – Learning (Science, Technology, Engineering, Arts and Mathematics), Playing (Celebrating, Escaping, and Connecting) and Growing (Music & Arts, Martial Arts, Swimming, Sports). This new venture will look to continue acquiring, integrating and scaling best-in-class experience-based consumer brands as thy are identified.

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