US-based family entertainment industry leader Urban Air Adventure Park, which specialises in indoor adventure parks, has announced a new development incentive program to drive accelerated growth. The ‘Ultimate Adventure’ program applies to new franchisees with multi-unit development agreements.
Urban Air’s new incentive program offers up to $700,000 in incentives with the purchase of three franchise agreements. To qualify for the Ultimate Adventure multi-unit growth program, franchisees must sign a 3-pack franchise agreement prior to December, 31, 2020 and open all three parks within 24 months (18 months for first two and 24 months for the third). The incentives include Attractions Purchase Credits, waived Initial Franchise Fees and Renewal Fee discounts.
“Urban Air had an extraordinary year of industry-leading growth in 2019, and we are proud to continue our expansion across the country despite the current environment, supporting our franchisees as they have reopened while also welcoming new franchise partners into the family,” said Josh Wall, chief franchise officer at Urban Air. “Given the growing demand that we have seen over the last months, we are excited to offer this incentive program to successful multi-unit owners looking to take advantage of the current commercial real estate landscape. Our model is ideal for multi-park owners – which represent half of our current franchise system – and we are relentless in our pursuit of new ways to support our franchisees as they expand their portfolios and continue to reinvest in the Urban Air brand.”
The news comes as Urban Air continues to expand, opening over 50 parks in 2019, and 18 new locations during the first half of 2020. 11 of this year’s 16 new franchise agreements were signed since March. With another 16 parks scheduled to open before year-end, Urban Air expects to surpass a system wide total of more than 150 open locations.