Therme Group invests in immersive digital art venture
Mollie Dent-Brocklehurst, Co-founder and CEO of Superblue, and Mikolaj Sekutowicz, CEO of Therme Art, announced that Therme Art has become a strategic investor in Superblue, the ground-breaking new company dedicated to advocacy for and public engagement with experiential art. Therme Art is part of Therme Group, a leading global wellbeing organisation.
Launching its first public centre in Miami this spring with installations by Es Devlin, teamLab, and James Turrell, Superblue is pioneering a new model for audiences to engage with the work of leading experiential artists outside of the traditional frameworks of museums, commercial galleries, and temporary art events.
Featuring long-term installations, Superblue experiential art centres are specifically conceived for the presentation of large-scale works that make visitors active parts of the art itself.
Therme Group brings to Superblue its extensive and highly customised operational experience and capabilities in high-volume ticketed experiences.
Speaking of the new partnership, Therme Art’s Co-founder, CEO and Curator Mikolaj Sekutowicz said, “Therme Art was founded to put culture at the very heart of Therme Group’s new urban development strategy. There is an urgent need to reimagine our cities across social, economic, and environmental dimensions. Culture is a key factor in this. Within the art community, Superblue empowers the most creative people in our society to realise ground-breaking projects which reflect the much-needed shift from an economy based solely on transactions to an economy of cultural experiences that foster mental and physical wellbeing.”