THEMING: Lappset adds second Peter Rabbit park

Lappset Creative has brought a second Peter Rabbit Adventure attraction to the UK at Flamingo Land Theme Park and Zoo in Yorkshire.

The adventure attraction covers an area of around a thousand square metres (10,764 square feet) and it was manufactured and installed in about three months. It is the second Peter Rabbit attraction delivered by Lappset to the UK after Willows Activity Farm added the theme to its attractions. 

“The classic stories of Beatrix Potter are extremely popular in the UK. Completed in July, the Peter Rabbit attraction complements the Flamingo Land Theme Park & Zoo and facilitates year-round activity for the resort. Earlier, the theme park was only open during the summer months, with the zoo also open in the winter”, said Lappset’s Creative  director, Johan Granholm.

In the park’s Peter Rabbit’s adventure playground, Mr Tod’s Lair is one of the main attractions. The children’s task is to find the vegetables stolen by Mr Tod the fox and to flee along a secret trail.  In addition to Mr Tod’s Lair, other familiar elements from the tale were designed for the park. The wooden boat on Jeremy Fisher’s Pond was made and hand-painted at Lappset’s Rovaniemi plant. The tractor was also handmade by the factory workers in Rovaniemi.

All the play equipment and functions have been planned and designed based on the familiar elements of the popular tale, with the aim of encouraging children to explore the surroundings, take part in adventurous and educational play, just as the characters do.

“The idea behind the adventure park is to inspire the imagination of children, encourage curiosity and aha! experiences, and doing things together. Designing, making and installing this entirety has been a very pleasant task for Lappset”, added Granholm.

Lappset was responsible for the design and implementation of Flamingo Land’s Peter Rabbit attraction, while the client took care of ground work and structures. 

The project was implemented in cooperation with Silvergate Media that is responsible for the television rights and licensing for Peter Rabbit, and Penguin Ventures that holds the intellectual property rights for the character.

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