SYSTEMS: Central Park RFD install for Embed

Central Park Fun-Land in Fredericksburg, Virginia, has installed Embed’s Playwave RFID-enabled wristband system.

The park features over 20 rides and attractions including laser tag, go-karts, miniature golf, batting cages, mini bowling, rock climbing and bumper cars, plus an arcade with over 100 video, ticket and prize games, all of which guests gain access to with a wristband or reloadable game card via Embed’s smartTouch Swipe readers. The park also offers a Season Pass powered by CenterEdge with VIP cards that have a photo associated with them, so it’s easy to identify pass holders and prevent unauthorised use.

General Manager, Clint Novak said: “Since switching to Embed/CenterEdge and offering wristbands, we’ve seen a variety of benefits. Now my staff members know who has all-day access to our attractions by looking for a wristband. The system has cut down on theft, and is extremely popular with guests.

They like not having to carry anything extra with them, and are actually surprised to learn that there’s a chip inside the lightweight wristbands. In fact, they’re so popular we go through roughly 500 wristbands in a typical weekend.”

Embed’s director of sales, Matthew Harrison added: “Our wristbands are a perfect fit for venues like Central Park Fun-Land, and we’re pleased they’re having so much success with them. We have a great range of reusable silicone and single-use Tyvek wristbands that are very competitively priced. All types of Playwave wristbands and media can be used on our smartTouch readers and offer operators real sales opportunities and flexibility when used alongside traditional magnetic cards.”

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