SERVE official launch at the new Birmingham venue 55a Temple Row Birmingham 16th August 2018.
Picture by Shaun Fellows / Shine Pix
In the wake of a resurgence of interest in ping pong, Serve, a new social entertainment venue, has opened its doors in Birmingham. The bar will offer an immersive ping pong experience within a contemporary underground nightclub, bar, and lounge environment.
More than 250 people attended the recent invite only launch event including local dignitaries, representatives from the business community and stars of the table tennis world. Guests were able to try their hand at ping pong whilst enjoying food and drink and entertainment from Brazilian dancers and street dance performers.
Serve is the brainchild of David Smith and James Day, and is the first venue of its kind outside of London. There are 17 ping pong tables inside the venue, which also offers early bird sessions, and an over 18s policy after 7pm where guest DJs and ping pong masterclasses. A private reServe space with two ping pong tables is also available exclusively for corporate events and private parties.
Serve Birmingham is the first of several venues planned to open as part of an ambitious growth programme, with at least three more planned in the next 12 months.
“People are more demanding these days about what they want from a night out,” said David Smith, managing partner. “they don’t want to just stand around drinking, they want alternatives. The concept for SERVE is really great food, really great drinks, really great music, all surrounded by an activity – in this case, ping pong. SERVE offers a hip, nightclub culture combined with something fun and entertaining. Ping pong social venues have taken off in the states and from the reaction we’ve had so far, it’s obviously going to be just as popular here.
“When we chose Birmingham, we really were focused on finding a place that would enhance our concept and embrace us as an organization – we found that here and we’re very excited. Birmingham will always be home to our head office and flagship space.”
David Smith, managing partner
SERVE official launch at the new Birmingham venue 55a Temple Row Birmingham 16th August 2018.
Picture by Shaun Fellows / Shine Pix