SEGA Amusements is getting ready for IAAPA Expo Europe 2026 with an exciting showcase of new games and entertainment experiences
Taking place from 22nd to 24th September at ExCeL London, visitors can discover the latest products and proven favourites designed to deliver exciting experiences and support operators’ success. Visit stands S2213 & S2412 to experience what’s new from SEGA Amusements!
Racing into the mix on pole position is Daytona Championship USA Motion Edition, the latest upgrade to the all-time SEGA classic. Powered by a supercharged custom air-ride motion system, players can feel every turn, twist and bump like never before. Refined handling, force-feedback steering and the legendary ‘catch-up’ mechanic combine for a fast-paced, exhilarating racing experience.
Next on the grid, and making its UK debut, is Storm Racer 2. The storm is back and more commanding than ever, featuring a massive vertical 85-inch 4K display and Pneumatic Motion Seat system delivering realistic vibration and feedback through every twist, turn and drift.
Speeding in to round out the line-up is Speed Rider 4DX, the next generation of bike racing. Players can lean, drift and boost across 12 captivating tracks on eight high-octane bikes, with a forward-lean motion platform taking the experience to another level.
Shooting onto the court and leading the Sport & Social Entertainment line-up is NBA Baller, an all-new basketball challenge rewarding players with their own novelty NBA ball. Fully licensed by the NBA and featuring all 30 iconic teams to collect, players battle to beat the high score, with mercy tickets awarded if they fall short. A dot matrix display showcases cool animations, scores and a live leaderboard, boosting the competitive appeal and encouraging repeat play.
Stepping into the ring is Cyber Boxer, putting players’ strength and skill to the ultimate test with bold attitude, high-tech engineering, immersive visuals, social connectivity and online leaderboard rankings. Punching past the limits of traditional boxing games, it delivers a next-generation experience built to challenge and engage.
Finally a social entertainment powerhouse is Neoshuffle, bringing a fresh twist to classic shuffleboard with smart digital scoring, vibrant visuals and exciting game modes for a fast-paced, modern social gaming experience.
Every great arcade needs the right essentials, and SEGA Total Solutions is bringing the must-have solutions operators can count on! Leading the way is the brand-new Trading Card Vending Machine, offering a simple, cashless way to vend popular trading card packs. Compact and moveable, it can be wall-mounted or placed on a tabletop, with upgrade options for even greater capacity.
Visitors can also discover the reliable STS Land Changer and STS Change Machine, keeping the action moving with fast, efficient cash solutions, while the Ticket Eater WOW brings speed and simplicity to ticket redemption. Add essential parts, spares and support, and SEGA Total Solutions has everything operators need to keep their arcades running smoothly!
With so much to see, play and discover, SEGA Amusements is ready to make IAAPA Expo Europe 2026 one to remember! From exciting new games and experiences to essential venue solutions, there’s something for every operator. Visit us at stands S2213 & S2412 and take your venue to the next level!
Get in touch on +44 (0) 208 391 8090 or sales@segaarcade.com to find out more about any of the titles featured here. Our team is on hand to discuss placement, specifications, and how our industry-leading support can back your investment from day one.