QubicaAMF lands high-end deal

QubicaAMF Worldwide has signed a contract to be the bowling equipment provider for River City Roll, the new upscale bowling facility to be built in the trendy Scott’s Addition area of Richmond, Virginia.

Former investment banker and Richmond Local, Rob Long, is leading a team that includes former Jefferson Hotel restaurant director Ben Eubanks. The developers plan to break ground on the $5 million facility in May, which is expected to open in early 2018.

“Given the renewed activity in the city of Richmond and entertainment spending on the rise it all just made sense,” says Rob Long. “We think bowling is the perfect fit, and will be the anchor for a very successful entertainment option in Central Virginia.”

River City Roll will house 20-lanes of bowling featuring the most innovative line of equipment from QubicaAMF, including the BES X Bowler Entertainment System, XLi EDGE Pinspotters and SPL Select Lanes. Long and team plan to theme each lane around well-known Richmond streets, offer high-end food and drinks combined with outside seating options, feature live music and bar space equipped with televisions and stocked with beer from local breweries. Additionally, River City Roll will include private event spaces and lanes that can be sectioned off for large parties and corporate events. 

Long continued: “It’s exciting to have another local partner, and market leader, in our venture. What really sold us on QubicaAMF was the fact that their products are designed with cutting-edge technology, and aimed to make bowling fun for all demographics. This aligns extremely well with our model to appeal to folks of all ages.” 

“I would like to congratulate Rob and his investors. This is an exciting project. We ship products around the world every year. We are thrilled to be able to showcase our latest products in a local venue; and work with a local investor to help them bring their project to life.” added Jay Buhl, senior VP and general manager of QubicaAMF Worldwide. “Boutique bowling centres are being built across the country, and Scott’s Addition is the perfect location for Richmond’s first. We are proud to be involved with this venture.” 

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