Qubica previewing new video game-style bowling product

HyperBowling is being showased at this week's IAAPA show

QubicaAMF is previewing its next-generation bowling product, HyperBowling at the IAAPA Attractions Expo in Orlando this week.

HyperBowling is a blend of software, advanced physical materials and mechanical design, futuristic user interfaces and all-new electronics and sensors and is fully integrated with BES X, the world’s only Bowler Entertainment System.
HyperBowling is like a physical video game on a bowling lane. It features four different games and provides a  visual experience designed to draw attention and drive traffic.
“We truly believe that bowling has so much more potential to attract and entertain even more people, more often,” said Emanuele Govoni, CEO of QubicaAMF. “The sophisticated technologies behind this product are truly amazing. Throughout my entire career, I have never been as excited about a new product as I am today about HyperBowling. The product is so smart and so compelling for both consumers and proprietors.”
“HyperBowling is the first of our planned new products to unleash the future of bowling. It is a testament to our commitment to continue to develop major products to drive the success of bowling-based entertainment,” added Pat Ciniello, chairman of QubicaAMF and owner of seven bowling and entertainment centres in southwest Florida. “I truly believe proprietors and new centre investors will be as impressed and excited about this product and its potential as I am as a proprietor. HyperBowling has the potential to be a gamer changer for our industry.”
“We are incredibly excited to share a preview of HyperBowling at IAAPA,” says Kelly Wilbar, Director, Scoring and Technology Solutions for QubicaAMF. “HyperBowling goes above and beyond to extend the bowling population, to reach the younger generations, to increase their spending, frequency of visits and ultimately center revenue. There’s nothing else like it in the market.”
The firm is on booths, 406 and 606, during the IAAPA expo.
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