Omni-channel release of BIRDZ across Ladbrokes channels

GW Games has announced a landmark occasion for its content relationship with UK betting and gaming giant Ladbrokes with the simultaneous omni-channel launch of Birdz.

Announcing the release, Richard Poole, Head of Product & Commercial Management at Ladbrokes Digital said: “Ladbrokes are delighted to launch the Birdz slot; this delivery supports the company vision of “One Ladbrokes” and is a great example of multiple teams working together. We are presently working with a number of preferred suppliers to deliver a strong multi-channel roadmap and we look forward to strengthening the partnership with GW Games. The Birdz slot can be enjoyed by all our customers, both retail and digital, giving us a chance to drive engagement and loyalty of our customers everywhere.”

Andrew Henson, Commercial Director at GW Games, added: “We are delighted that Ladbrokes have simultaneously released Birdz across all platforms and that their full player base can now enjoy ruffling some feathers! Having previously released our Spinner Takes All and Dr Frantic & The Monster Spins titles, we look forward to the continued growth and evolution of what has become and exciting game delivery partnership. ”

The game itself is a cascading game with different coloured Birdz flying and landing across the reels to fill gaps once a winning combination has been found. This sequence continues until all possible winning paylines have been filled. Ladbrokes players who fancy a flutter will flock to enjoy this feature-rich bonus antics of our feathered friends, including Birdz Egg Trail, Cracking Wilds, Scarecrow, Pecking Order, Zap!, Shotgun and the amazing Bird Blitz scatter.

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