Nashville gig for Picsolve

Digital content creation specialist, Picsolve, is providing imaging technology at Madame Tussauds in Nashville.

The firm has been chosen as the sole partner to provide the technology behind all the interactive photography experiences within Madame Tussauds Nashville. Visitors can have their photo taken among a host of specially created immersive sets, while surrounded by famous faces, and instantly share the moment. Meanwhile its green screen technology powers an interactive experience where music fans can pose with instruments and imitate music icons. Their image is captured and made into bespoke take home merchandise, including a personalised vinyl album cover, tour poster and VIP backstage pass.

Picsolve’s growing partnership with Merlin Entertainments, means this will be the 20th Merlin operation in the US using its imaging technology. The Nashville site is also the 16th Madame Tussauds attraction in the world to select Picsolve as its digital content creation partner.

Danny Low, head of retail new development Midway and RTP, Merlin Entertainment commented: “Picsolve and Merlin Entertainments have a proven track record in providing customers with inventive and exciting image opportunities. Through our partnership, we’re continuing to work together to develop immersive sets and experiences that Madame Tussauds guests can enjoy. We are thrilled to have them on board for this very special musical experience in Nashville, and we look forward to our guests enjoying music through the ages during their time in Music City.”

Alan Wright, Picsolve CEO added: “We pride ourselves in equipping our partners with the industry-leading tools and the invaluable skillset they need to provide the best possible live experiences for their customers. We set the bar with our creative ideas and themed set installations and we can’t wait to see how Madame Tussauds’ visitors react to the experiences now that it has opened its doors to the public. The US is widely known as the land of opportunity and we see growth in this market as strategically important to our geographic diversification plans and look forward to a long-lasting and mutually beneficial partnership with Merlin Entertainments.”

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