Merlin Entertainments, the renowned global leader in branded entertainment destination has announced there was an 8% increase in revenues for 2023, with a rise of 7 million guests from previous years. Driving the company’s revenues to a massive £2.1 billion.
Merlin had also announced the obtaining of the Orlando Wheel in Florida. To now be renamed as Orlando Eye, strengthening the US tourist numbers.
This means Merlin now has 141 attractions across 23 countries.
“In 2023, Merlin Entertainments began a significant transformation, setting a new strategy, assembling a diverse and dynamic leadership team, and investing in capability building to position Merlin for the next phase of growth. In a year of record revenue and a +13% visitor increase over 2022, we are humbled, inspired, and emboldened that the 62 million guests who visited our 141 theme parks and attractions around the world reported the highest levels of guest satisfaction in Merlin history. Our solid financial performance is a testament to the passion of our 30,000 talented teammates around the world and the authentic, inspiring culture in which we work; the strength of the brands we are entrusted to bring to life, most notably the LEGO® brand; the global breadth and depth of our attractions; the end-to-end creative force of our Merlin Magic Makers; and our deep commitment to creating lifelong memories for guests of all ages and abilities, while driving positive impact in the communities in which we live, work, and play. We intend to continue our growth momentum by driving an increasingly premium position at LEGOLAND® Resorts, making calculated investments in resorts with outsized potential, and growing our Gateway Attractions division, strengthening our presence through ‘mega-clusters’ in the world’s most important tourist cities that show long-term visitation growth.”
SCOTT O’NEIL, CHIEF EXECUTIVE OFFICER, MERLIN ENTERTAINMENTS