Media based attractions specialist Simworx announces key appointments

UK-based Simworx, the specialist supplier of media based dynamic simulation attractions, has announced two new appointments, one a promotion and the other an addition to the company’s sales team.

Previously business development manager, Edward Pawley has been promoted to the role of Sales Director, an appointment which reflects the success he has had over the past two years, according to Managing Director Terry Monkton.

“Edward has had a particularly positive impact since joining us just over two years ago and I am delighted to recognise that fact with this promotion,” said Monkton. “He has literally travelled all over the world on behalf of Simworx during that time, visiting existing clients, potential new clients, developers, operators and others to discuss our product range and latest developments with them and has enjoyed much success. It’s a very well deserved appointment.”

With over 20 years’ experience on the operational side of the theme and amusement park industry, Pawley brought a new dimension to the sales role when he joined Simworx and he explained that this has been an important aspect when discussing products and projects with clients.

“My operational background has certainly been a big plus in the sales role I have been doing for Simworx as it enables me to look at projects from that side too, which is a big benefit to the customer. I’ve visited many operators, developers and others during the past two years all over the world and have introduced our products to a wide range of people, so it’s been a very productive period. Our product range is growing all the time and with the recent acquisition of RoboCoaster we’ve added significantly to what we can offer, so everything is looking really positive going forward.

“We are building and installing projects on a regular basis so I feel we are genuinely leading the way when it comes to media based simulation attractions and dark rides. I’m obviously very happy with my new position at Simworx and look forward to the exciting times we have ahead of us.”

Additionally, Andy Gray has been appointed to the position of Business Development Manager. Gray comes to Simworx following many years in the museum sector with the Science Museum Group in London – which encompasses the London Science Museum, Manchester Science Museum, York Railway Museum and Bradford Museum of Film & Television – where latterly he was the commercial experience manager. And again his operational experience will be of particular benefit in his new role.

“Andy’s background in the operational side of the museum sector will be a huge advantage when discussing projects with museum and similar venues,” said Monkton. “His commercial experience with the Science Museum Group is also key and we look forward to making further inroads into museum, zoo, aquarium and cultural and heritage sites within the UK and around the world with Andy’s help.”

Gray commented: “I’m delighted to join the Simworx team. We have a number of relevant products for museums and more ‘cultural and heritage’ venues, in particular our 4D effects theatres and possibly our Immersive Tunnel for the larger venues. On the creative side our teams are doing some really interesting work with VR and augmentation experiences, which would work very well in the museum sector because the content is so adaptable. I’m looking forward to promoting the Simworx profile on this side of the visitor attractions industry.”

Simworx is recognised as a world leader in the supply of media based dynamic simulation attractions for the worldwide entertainment, education and corporate markets. Its capabilities extend from full turnkey solutions, custom attractions, product development, manufacturing and service support, to film content and complete themed attractions. Clients also have access to a vast film library with hugely varied subject content suitable for the wide variety of venue types the company works with.

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