Mecca Bingo Renew Partnership with Playtech’s Virtue Fusion Bingo Network
Playtech, the international designer, developer and licensor of software and services for the online, mobile, TV and land-based gaming industry, recently announced that Mecca Bingo, part of the Rank Group, has extended its agreement to partner with Playtech’s dedicated Bingo subsidiary, Virtue Fusion.
The 3 year deal allows the continuation of what has been a long and mutually beneficial relationship between the two companies. Playtech has a unique Bingo offering that is unparalleled in the industry, built on a platform with a proven track record and leading innovation. With this, Mecca delivers a quality online bingo product that complements their strong offline presence.
The Rank Group is a leading European gaming and betting company, headquartered in Great Britain. Rank’s businesses include a number of established brands in gaming and leisure, these include Mecca Bingo and Mecca Bingo.com.
Ian Burke, Chairman and Chief Executive of Rank Group, comments on the decision to renew with Playtech, “This has been an important partnership for Mecca since 2006 and we are pleased that an agreement has been reached to develop this further over the next three years.”
“Mecca were one of Virtue Fusion’s first ever Bingo customers and the further re-signing of a marquee Bingo brand like this shows the strength of the partnership, in conjunction with the power of the Virtue Fusion bingo network, range of products and our future plans,” says Daniel Phillips, COO for Playtech subsidiary Virtue Fusion.
Playtech develops unified software platforms and content for the online and land-based gaming industry, together with providing a range of ancillary services such as marketing, hosting and CRM services.
The Group’s capabilities enable the delivery of an integrated software or turnkey solution, with players accessing online, broadcast, mobile and server-based gaming terminals through a single account.
New licensees include existing online operators upgrading or diversifying their offering, land-based casino groups, government sponsored entities such as lotteries, and new entrants making their online gaming debut, particularly in newly-regulated markets.
Founded in 1999, Playtech is listed on the London Stock Exchange and has over 3,000 employees located in twelve countries. Its leading gaming applications include casino, poker, bingo, sports betting, live, mobile and social gaming, casual and fixed odds games.