Maurer Rides has become the first roller coaster manufacturer worldwide to receive the prestigious B Corp certification.
The company said this recognition highlights its commitment to social responsibility, environmental consciousness, and sustainable business practices.
Maurer Rides chief executive Jörg Beutler said: “We pursued B Corp certification to better structure our diverse sustainability efforts and identify further areas for improvement.
“Sustainability is a personal priority for me, and I firmly believe that everyone benefits from it – our company and employees, our customers, and society as a whole.”
Mr Beutler said that with this certification, Maurer Rides is setting a strong precedent for the future of the amusement industry.
“Traditionally, the manufacturing of amusement rides involves high resource consumption,” Mr Beutler said.
“As a B Corp, Maurer Rides is committed to continuously improving its environmental footprint – whether through sustainable material sourcing, energy-efficient products, or resource-saving designs.”
He added: “Maurer Rides’ B Corp certification can serve as an inspiration for the entire amusement industry.
“Through sustainable innovations and responsible entrepreneurship, the company strengthens its position as a pioneer in the field, setting new standards for a more sustainable future in the amusement park sector.”