London Transport Museum, located in Covent Garden, welcomed a record-breaking 449,599 visitors in 2025, its highest annual total since the Museum opened in 1980, and an increase of 6% on 2024 (423,674).
The surge in visitors follows the launch of the Museum’s refreshed brand identity. It also reflects the opening of two new exhibitions exploring London’s transport heritage, an increased focus on groups and travel trade engagement, and the introduction of Friday afternoon musical performances by up-and-coming classical and jazz musicians.
The Museum’s Hidden London guided tours also welcomed a record-breaking 48,630 ticketholders in 2025, an all-time high since launching in 2015. For the first time last year, the tours also opened to younger visitors aged 10-16.
Guests enjoyed exclusive guided access to closed-off areas of the Tube network, from disused stations to hidden filming locations, secret wartime shelters, and closed platforms.
The launch of the Museum’s new brand identity in July 2024, under the leadership of its director and chief executive, Elizabeth McKay, includes a striking new spectrum ‘Museum’ roundel which re-imagines Edward Johnston’s 100-year-old iconic ‘bullseye’ design.
This updated look celebrates London’s creativity and the city’s rich transport design heritage, from pioneering engineering to world-famous poster art.
Ms McKay said: “Since opening on the Covent Garden Piazza in 1980, London Transport Museum has welcomed more than 10 million visitors.
“We’re delighted that each year, more and more people are excited to discover the story of London and how life here has been shaped by its ever-evolving transport network. Ahead of our 50th anniversary in 2030, we’re thinking creatively about what the future will look like for London Transport Museum, so watch this space!”