Locus Gaming to offer casino white label
Jack Gold owners sign up first B2B customer ahead of launch
Locus Gaming, operators of Jack Gold Casino, are to debut an innovative white label service with the launch of an online casino aimed at the Asian community based in the UK. Casino Raj, which will go live at the end of this month, is the brainchild of former World Pool Masters champion Raj ‘Hitman’ Hundal and will be operated under Locus’ Isle of Man licence. The site will utilise the fully-integrated, turnkey solution that offers companies a unique platform and access to the developer’s award-winning expertise and technology. As well as developing the site, Locus will also look after customer service, fraud prevention, payments, responsible gambling requirements, and the relationship with suppliers. CEO, Ed Andrewes, said: “We’re very excited about launching our B2B service with Casino Raj which has a unique opportunity to tap into a previously neglected audience. “To help them, we’ve recruited a team that puts the customer first and doesn’t believe in the old-school distinction between mobile and desktop, catering instead for every device and platform. “We’ve also made changes to improve conversion rates, average visit times, and spend per session, which will benefit not only Casino Raj but others looking to run their own online casinos.”
The new service offers a quality user experience via responsive HTML5 design that serves games on a wide variety of screen sizes for both touch and mouse-led navigation and operating systems. As well as a live casino provided by Evolution Gaming, players will benefit from over 100 table and slots games from suppliers including Microgaming, Realistic Games, Aristocrat, and NextGen Gaming. Locus Gaming launched Jack Gold Casino in January 2013, offering a range of traditional casino games, including roulette and blackjack, as well as three and five-reel slot games and video poker. It received the Best Mobile Site 2013 award from Mobile Marketing Magazine and has been shortlisted for the Casino Marketing Campaign and Innovation in Mobile and Tablet awards at the forthcoming EGR Operator, Marketing, and Innovation Awards.