A new experience at eight Legoland parks worldwide has been designed and rolled-out by international themed attraction designers Katapult, working in collaboration with The Lego Group and Merlin Entertainments.
The Planet Legoland experience is situated at the heart of the theme parks in Windsor, Billund, Deutschland, California, Florida, Malaysia, Japan as well as the newest Legoland Park in New York. Guests are able to take part in an immersive build experience as they are encouraged to build, unbuild and rebuild the theme park of their dreams.
The activation, which saw Katapult provide strategy, design, audio design and executive production services, was part of The Lego Group’s ‘Rebuild the World’ campaign.
Each Planet Legoland experience features a two-metre wide globe as the focal point of the attraction and provides a platform for guests to attach their own creations. Build tables include Lego models for inspiration that capture the campaign’s message of creativity. Katapult worked alongside the Lego workshop to design and build these models, such as the Tortoise with a rocket pack and wheels. The Katapult team also worked on the interior and exterior of the existing park spaces to create branded signage and decor.
Martin Weber Thomsen from The Lego Group said: “Working with Katapult to deliver our Rebuild The World Planet Legoland experience across Legoland Parks globally has been a pleasure. Katapult has done an exceptional job driving the project seamlessly from ideation through to execution, overcoming and responding to the many challenges faced during these difficult COVID times. We are very excited to have kids and parents getting creative at Legoland Parks by unlocking their creative potential together via this high-quality hands-on experience.”
Katapult’s project producer, Jonathan Bonner, added: “It has been a pleasure to work with The Lego Group on this exciting, global project. As Lego fans ourselves, we’ve thoroughly enjoyed creating an immersive experience that we know both children and adults will love. From the local teams at Legoland Parks, to our specialist build partners, I’m proud of our achievements in a year of disruption.”