China Leisure Development Co., (CLDC) and ViacomCBS have developed a Nickelodeon-themed Family Entertainment Centre (FEC) in the city of Shenzhen, China. Comprising four attraction zones featuring SpongeBob SquarePants, PAW Patrol, Dora the Explorer, and Teenage Mutant Ninja Turtles, as well as Nickelodeon branded retail and a sit-down play café, the 16,000-square-foot FEC is now open at Shenzhen OCT Happy Harbour.
Nickelodeon Playtime immerses guests in the worlds of these iconic properties and invites them to play alongside their favourite characters, extending the brand experience beyond screens.
“JRA was honoured to work with China Leisure and Nickelodeon on the design and development of Nickelodeon’s first FEC in China,” said Colin Cronin, Senior Project Director at JRA. “It was a pleasure helping to bring SpongeBob, Dora, Donatello, Marshall, and their friends to life, and we hope the attraction delights visitors from Shenzhen and beyond.”