With a new manager in place since the turn of the year, Pleasurewood Hills is continuing its redevelopment and will shortly be replacing its sizeable restaurant with an indoor play area.
Adam Noble, who became general manager of park near Lowestoft in Norfolk in January of this year, is also introducing a family Christmas show to attract visitors in the winter.
“What really struck me when I started is what wasn’t here,” said Mr Noble. “Our huge restaurant is too big for the park, so we’re going to turn that into an indoor play area.
“Another thing I want to do is reintroduce a big Christmas show, which should really bring the park to life. It’s a shame that we have to close for much of the year for financial reasons because a lot of talented people work here and in October we have to say ‘see you next year.’ We want our facilities to be used all-year-round.”
During his first few months as manager, Noble has added a brand new indoor UV dark ride with laser shooting called Rootin Tootin Target Trail, instigated some much-needed refurbishment and listened to customer feedback about the future direction of the park.
“The biggest impact I’ve been able to have so far is to look at a tonne of customer feedback and act upon it,” added Noble.
“Price is always going to be the biggest challenge that we face, so we’ve introduced a non-rider ticket as a reaction to what customers were saying.”