Sega wins at IAAPA with Daytona

Brass Ring award for re-worked arcade classic

Sega Amusements International won a Brass Ring award for Daytona Championship USA, for Best New Product in the Arcade & Video Games Category at IAAPA.

Paul Williams, CEO at Sega, commented: “This is an amazing start to IAAPA 2017, we are delighted by the award and humbled by the industries recognition for our innovation and the quality of entertainment delivered by Daytona.”

The new Daytona has a host of new features including instant re-match that brings players back into the game thus boosting repeat play. The cabinet design features a video billboard and unique under seat engine features, and the LED lighting is designed to attract players’ attention in any location.

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