Immotion Group bring The Great Lego Race VR treat to Manchester

Courtesy of LEGOLAND Discovery Center

Immotion Group, a UK based immersive virtual reality ‘Out of Home’ entertainment business, has announced that it has partnered with Merlin Entertainments’ owned Legoland Discovery Centre Manchester.

Immotion Group has provided the multi-sensory VR experience pod and the content for The Great Lego Race – the second attraction of its kind in the world, with Immotion first installing the experience at Legoland Discovery Centre Boston.

Courtesy of LEGOLAND Discovery Center

The exclusive 360-degree attraction, designed for guests six-years-old and above, combines sight, sound, and motion in a VR simulation. Racers enter the virtual world for two and a half minutes, venturing across Rocky Mountains, rolling rivers and hot lava.

“Legoland Discovery Centre in Manchester is part of a massively popular worldwide brand, and we are excited about delivering this specially created VR experience in the UK, after successfully launching it with them in the US. It demonstrates the kind of high-quality bespoke VR experiences we can develop on behalf of our partners.” said Martin Higginson, executive chairman of Immotion.

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