IAAPA Expo Europe heads to London

The European leisure industry’s premier Expo and networking event returns to the UK for the first time since 2011, taking place at ExCeL London on September 12-15.


Thousands of UK and international leisure industry professionals are set to gather in London later this year for the annual IAAPA Expo Europe. The event is the flagship European trade show of The Global Association for the Attractions Industry, shining the spotlight firmly on the recovering tourism industry in this special Jubilee year for the UK, and putting London at the heart of Europe’s leisure industry in 2022. It also includes a four-day education conference with leading industry professionals giving unique insights on sustainability, guest experience, technology, and safety.


This event showcases the latest trends shaping the attractions industry, with new technologies driving ever more immersive experiences. The IAAPA Expo Europe is a one-stop shop for industry experts across a range of businesses, from amusement and theme parks, zoos and aquariums, family entertainment centres, historic and cultural tourist attractions, museums and science centres to shopping malls, hotels, and retailers.

Peter van der Schans, executive director and vice president of IAAPA EMEA, said: “We could not be more excited to bring this year’s show to London.”

“Our European membership benefits from us changing the Expo location every year. Hosting this year’s show in a world class destination such as London offers the global attractions industry an opportunity to showcase their brands and network as we continue to rebound.”

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