Helix takes itself down to Funky Town
Helix Leisure is continuing to expand the number of venues utilising its Embed payment and business management technology, and has just seen it adopted in new FECs in Kazahkstan and Russia.
The technology is now being used in two new Funky Town centres in Almaty, Kazakhstan, where operator EMC has partnered with Embed on three previous projects and uses Embed for the cashless operation of their games and large-scale rides and attractions.
EMC began developing and managing FECs in 2007, opening small locations of 500-700 sq. meters. Today it has seven locations in Kazakhstan, some over 2000 sq. metres in size with more than 100 games and attractions.
The new Moscow location is set to open on March 1st. The company partners with Amusement Systems International for design and master planning of their family entertainment centres.
“When we decided to upgrade our current card system, we looked at all the card systems on the market,” said EMC’s founder, Igor Novikov. “We chose Embed because it is the most modern card system on the market at this time. The Embed system has the best software, reliability, and stability. The system allows us to actively utilize the loyalty program and receive reports in a very convenient manner. Their technical support team is very professional as well.”
Embed’s Director of New Business Development, Andrea Bisi said, “Funky Town is a very experienced chain of quality FECs in the region. The management has long experience, solid development projects and a clear vision on their operation style. It is a pleasure to work with them and assist to bring their chain to the next level.”