Helix Leisure has completed the acquisition of online booking, ticketing and POS solutions provider for the tour, activity and attractions (TAA) industry in the Asia-Pacific region, Booking Boss.
Based in Sydney, Australia, the firm provides cloud-based ticketing, reservation and point of sales solutions designed to retain customers through memberships and season passes and provide 24/7 booking capabilities.
Booking Boss’s founders, Renee and Andy Welsh will remain on board and continue to run the business.
Embedded
The firm has been quickly integrated into Helix Leisure, and the combined development teams have been working with leading customers to develop an integrated party booking system for another Helix Leisure company, Embed.
“Using our modern cloud platform and many years of experience in online bookings, Embed’s customers can expect an intuitive and appealing application that will lead the industry in the entertainment venue pre-visit experience” said team leader Andy Welsh.
Commenting on the acquisition, Theo Sanders, CEO of Helix Leisure, said: “The industry is becoming increasingly aware that a guest’s interactions with the location start long before they step foot in the facility. Their pre-visit experiences form a vital part of their perception of a brand. With the Booking Boss acquisition, we’re now able to connect a beautiful pre-visit experience to Embed’s existing on-site capabilities, and in doing so, allow operators to engage with their guests at every step of the journey.”
Renee Welsh, CEO of Booking Boss, added: “We are delighted with the opportunity to join the Helix Leisure team. Their industry leading experience, company culture and global reach is going to take Booking Boss to exciting new industries and drive the future of the Out-of-Home Entertainment industry, which includes attractions, tour operators and activity providers. We share the same passion to innovate booking and ticketing services and promote best-in-class practices.”