New research from market.us forecasts the global bowling centres market size is expected to be worth around $25.6 billion by 2034, from $18.3bn in 2024, growing at a CAGR of 3.4% during the forecast period from 2025 to 2034.
Researchers from market.us said the bowling industry is evolving with changing consumer preferences. Upscale bowling centres are gaining popularity, especially among millennials who seek unique social experiences.
According to The Times, the number of ten-pin lanes in the UK reached 5,700, highlighting the growing trend of “competitive socialising.”
In the United States, family entertainment is a key growth driver. According to Hansell Group Research, over 10 million children celebrate birthdays in bowling centres each year, making them a top choice for family-friendly events.
In the US, more than 10,000 schools have introduced bowling programs, leading to a 17% increase in participation among children under 14. This shift ensures long-term consumer engagement, reinforcing bowling as a popular recreational activity.
A market.us spokesperson said: “The market presents significant opportunities, particularly in emerging regions.
“In urban areas, saturation is becoming a challenge, with several centres competing for the same audience. However, suburban and less-developed regions still offer room for expansion. Additionally, companies investing in innovative themes and digital scoring systems gain a competitive edge.
“On the flip side, traditional bowling alleys face challenges in attracting younger consumers, pushing them to modernise their offerings. Consequently, technological upgrades and strategic marketing are now essential for long-term success.”