Japanese amusement giant Genda is to open new amusement arcades in the UK, following its £18.6 million acquisition of Indigo NewCo, an amusement arcade operation business managed by its parent company, Inspired Gaming.
Headquartered in Tokyo, Japan, Genda is an entertainment company that aims to increase the “total volume of fun” around the world through its diversified range of business activities, including amusement arcade, karaoke, food and beverage, character merchandising, and content & promotion.
Its platforms include GiGO and the karaoke chain Karaoke BanBan, as well as mini locations in Japan, North America, mainland China, the United Kingdom, and across the Middle East.
Based in Staffordshire, England, Inspired Gaming operates over 100 amusement arcades and over 125 mini-locations across approximately 170 family centres and adult gaming centres in the UK.
With this acquisition, in addition to the existing mini-locations, Gends will also begin operating large-scale amusement arcades in the UK.
By expanding into the European market, it will deploy the popular Japanese-style “Kawaii” games.