Funimation partners Mediamation for MX4D theatre film

Funimation Films, the theatrical division of Sony Pictures Television’s Funimation, is teaming up domestically with MediaMation to bring “My Hero Academia: Heroes Rising” to life by offering audiences an immersive experience in select MX4D theatres equipped with MediaMation’s EFX theatre seats.

Through a combination of full-motion, rumbling, water, and air blasts, back and seat pokers, leg and neck ticklers, and wind, MediaMation’s EFX theatre seat puts audiences in the centre of the action. Atmospheric effects in the auditorium include snow, scents, lighting, fog, rain, and bubbles. This mix of anime and MX4D has proven to be wildly popular in Japan and a fun enhancement to the theatrical viewing experience

“My Hero Academia: Heroes Rising” will be released on February 26 in more than 1,000 theatres across the US, Canada, and the UK as a limited theatrical engagement in both Japanese (English subtitles) and English dub. Advanced tickets are open for pre-sale on the film’s official website.

My Hero Academia has captivated audiences beyond the core anime and Japanese entertainment fans through unique storytelling around the global superhero phenomenon. The series has introduced a number of diverse characters who each have their own special “Quirk” (a special superhuman ability that a person can have), allowing fans the opportunity to connect with their favourite characters on a personal level. “My Hero Academia: Heroes Rising” serves as a standalone film that will continue bringing superhero action and adventure to a wide range of audiences to enjoy.

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