Five Iron Golf has officially opened its latest London venue at Broadgate, bringing its technology-led indoor golf experience to one of the capital’s busiest commercial districts
Opening to the public on 21 July, shortly after The Open Championship, the new Liverpool Street location offers golfers the chance to play hundreds of virtual courses from around the world – including Royal Birkdale – using advanced Trackman simulator technology.
Occupying around 7,000 sq ft at 1 Finsbury Avenue, with an additional 1,000 sq ft outdoor terrace, the venue is located just moments from Liverpool Street Station and the Elizabeth Line. The opening marks another milestone in Five Iron Golf’s UK expansion as the brand continues to grow its presence in key city locations.
Alongside eight golf simulators, visitors can enjoy a variety of interactive games, including football challenges, clay pigeon shooting and zombie dodgeball. The venue also offers coaching sessions, leagues, social events, a full-service kitchen and bar, creating a space designed to appeal to golfers and non-golfers alike.
Interest in the venue has been strong, with demand for the company’s Founding Memberships exceeding expectations ahead of the launch.
Located within British Land’s 32-acre Broadgate campus, the venue sits at the centre of a thriving business community, surrounded by thousands of professionals working across finance, technology, media and legal sectors. Its central location positions the venue as an attractive destination for after-work entertainment, networking events and corporate hospitality.
“We’ve wanted to bring Five Iron to London for a long time, and Broadgate felt like the right place to start,” said Jared Solomon, co-founder and CEO of Five Iron Golf. “It brings together a vibrant business community, an incredible hospitality scene and a growing golf culture, creating the perfect opportunity to introduce even more people to the game.”
UK CEO Eric Parker added that the company aims to make golf more accessible through a modern, inclusive environment that encourages both experienced players and newcomers to take part.
In addition to everyday bookings, the venue has been designed to host corporate events, private celebrations and team-building sessions, with dedicated event spaces capable of accommodating groups of up to 60 guests.
Looking ahead, Five Iron Golf plans to build relationships with local organisations and golf initiatives while becoming an active part of the Broadgate community. A larger media and community launch event is also planned for September following the summer holiday period.