FEC: Parques Reunidos signs Discovery Channels deal
Parques Reunidos has partnered with TV programming group Discovery Communications to develop themed entertainment centres in North America, Western Europe, and Asia-Pacific.
The integrated indoor entertainment centres will include interactive entertainment facilities, rides, dining areas, and a retail store. This partnership will consist of approximately 10 family-friendly centres, each offering immersive and interactive experiences.
Discovery Communications brands include Discovery Channel, TLC, Investigation Discovery, Animal Planet, Science and Turbo/Velocity, as well as OWN: Oprah Winfrey Network in the US, Discovery Kids in Latin America, and Eurosport.
Available in more than 220 countries and territories, Discovery’s programming reaches three billion cumulative viewers, who together consume 54 billion hours of Discovery content each year.
The entertainment centres, of approximately 5,000 square meters, will be themed around topics like nature, space, the oceans, and adventure.
Parques Reunidos is currently working with a variety of partners to build more than 20 centres in addition to the six that have already been signed: Centro Comercial Thader (Murcia), Dolce Vita Tejo (Lisbon), Intu Lakeside (London), two at Centro Comercial Xanadú (Madrid), and Lionsgate Entertainment City (New York). These six projects will be opened in the next two years.
Fernando Eiroa, CEO of Parques Reunidos said: “This partnership with Discovery represents a unique opportunity to create innovative family-friendly, educational experiences. Discovery’s mission to entertain and enlighten people about the world around them makes the perfect match with Parques Reunidos as we deliver engaging entertainment experiences for all.”