Falcon’s Beyond, a leader at the forefront of innovation in themed entertainment experiences, is about to embark on a year-long celebration to recognise the 25th anniversary of its Falcon’s Creative Group division.
Falcon’s Creative Group has been an incubator for innovation since its inception in 2000, when it was founded as Falcon’s Treehouse by chief executive Cecil D. Magpuri and his wife Marty.
Drawing from Mr Magpuri’s extensive creative experience in themed entertainment and attractions development with Universal Creative and Iwerks Entertainment, the business evolved into Falcon’s Creative Group in 2014 to include design, digital media, and licensing divisions.
Fast-forward to the present, Falcon’s Creative Group has successfully designed and delivered over $120 billion worth of themed experiences around the world in 27 countries.
“Back in the very early days of Falcon’s, there were only three of us and I had faith we were going to grow and land a handful of projects that would allow us to add a couple of dozen people to the team and perhaps move into a slightly bigger office space,” said Mr Magpuri, chief executive of Falcon’s Beyond. “When I reflect on where we are now, I am incredibly proud of how far we’ve come and grateful to our Falcon’s team, now more than 200 team members strong, who have had a hand in creating our ambitious projects.”
Known for its simply masterful work, Falcon’s Creative Group is a creative design firm that specialises in master planning, attraction & experiential design, project management, development of content, interactives, software, and technologies.
Over the past 25 years, Falcon’s talented team of creative directors, writers, designers, illustrators, producers, and programmers have brought some of the most well-known intellectual properties in the world to life.
Client and IP collaborators over the years have included Walt Disney World, Universal Studios, SeaWorld Parks & Entertainment, Qiddiya Investment Company, Atlantis, Marvel, National Geographic, NASA, AT&T, Lego, Hard Rock, Formula 1, Lionsgate, Cartoon Network, Herschend Live, 343 Industries, and many more.
Yvette Whittaker, chief corporate officer of Falcon’s Beyond, added: “As the first employee at Falcon’s, I’ve had the incredible honour of growing with this company from its very beginning.
“From helping launch a startup to taking our company public, it’s been an exhilarating journey and every challenge we’ve met along the way over the past 25 years has fuelled my passion. I’m truly grateful to work alongside such a talented and dedicated team, whose commitment to excellence inspires me every day.”