Anne Ackord, the Brighton Pier Group’s chief executive, said there have been more than 40 expressions of interest in the famous Victorian attraction.
She said there were a mix of local, national and international potential buyers, though added she could not give specific names.
Ms Ackord told the BBC most interested parties were “very keen” to continue using the pier in its current state and “certainly appreciate” its heritage.
“Though of course there would always be new developments and new ways of looking at things,” Ms Ackord said.
“Everyone’s got lots of different ideas, some of which would be quite exciting.
“It’s early days.”
Brighton’s 126-year-old Palace Pier was put on the market for an undisclosed price in January.
Brighton Palace Pier opened in May 1899 after three years of construction.
The Brighton Pier Group bought the structure in 2016 for £18 million.
An admission fee of £1 for non-residents was introduced in 2024, which was doubled to £2 in March.