Embed Partners with BALO for ATRAX Expo Success

Embed, worldwide leading provider of Debit Card and Point of Sale solutions for the amusement and family entertainment industry, reports a very successful showing at the recent ATRAX Expo in Istanbul, Turkey. The company exhibited with distributor and operator BALO, which recently installed the Embed system in its FunLab chain of FECs.

After eight years with another card system manufacturer, BALO and EMBED entered into a distribution agreement that has resulted in the successful trade show collaboration, the replacement of four existing card systems, and additional new projects for the newly formed alliance.

Owner of BALO distribution and FunLab chain, Levent Baloglu commented, “The Embed card system has immediately performed very well, with an increase in revenue between 10 and 30% compared to the same period last year in our two major locations.” Baloglu attributed the increased revenues to the reliability and stability of the system, the ease of use, and a great customer experience.

Andrea Bisi, Director of International Business Development at Helix Leisure said, “Being part of the BALO family during the ATRAX show was a great experience. The trade show is quite regional, and it was very positive for us. Turkey and the surrounding territories are investing in FECs. EMBED and BALO superior range of products is a perfect match for the higher level of customer experience required by today’s FEC market.”

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