Embed clinches prestigious Brass Ring Award for smartTouchTM

Embed, a leading provider of Revenue Management Systems for the Amusement and Out of Home Entertainment industry, has announced that it has been awarded the IAAPA Brass Ring Award for the smartTouch™ Reader, chosen as the Best New Product winner in the Revenue & Admission Control/Wristbands/RFID Technology category. This award, which Embed is receiving for the second time, is awarded by the Association to honour excellence and creativity in entertainment.

smartTouch is Embed’s answer to consumers demanding a more seamless and elegant experience when visiting family entertainment centers. It was developed from the ground up with Guests, Operators, and Technical staff in mind. Two models of the smartTouch family, Insert and Tap, have officially launched at IAAPA this year, with the Swipe version set for release in Q1 2016.

“We’re highly appreciative of our pilot customers who’ve helped us shape the smartTouch Readers into a ground-breaking platform for guest interaction and service innovation. We look forward to empowering all operators with this powerful technology in the months and years ahead,” said Theo Sanders, CEO of Helix Leisure.

Video playback, advanced ticket management, dual speaker audio, a toughened touch-screen supporting service and installation modes via its smartTouch interface, and of course, Embed’s award-winning Color-Glo technology make smartTouch Embed’s most advanced product family ever.


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