EAG360 has unveiled its creative theme in support of the 2027 editions of the co-located Amuse Expo, CompSoc UK, and London Gaming Show taking place 12 – 14 January at Excel London

The campaign underlines the serious business credentials of the three events with the suite of integrated headlines comprising Serious About Play (CompSocUK), Serious About Fun (AMUSE EXPO) and Serious About Winning (London Gaming Show).

The 2027 creative will be deployed across e-shots, digital platforms, social networking sites, as well as owned and third-party media channels.

Explaining the messaging EAG360 Chairman Nick Harding said: “This represents the latest phase of our promotional campaign in support of January’s event.

“It builds on the platform provided by the ‘Smile Economy’ rebrand which we unveiled in July, the digital upgrades completed in August and September’s launch of our enhanced EAG360 app.

“The simplicity of the messaging reflects the status of EAG360 as the most important business event for the entire smile economy and courtesy of a January dateline – the very best way to start the year.

“Many hundreds of products and services across all sectors are launched at EAG360 underlining the serious calibre of the business opportunities all housed under one roof.”

Beyond serving as a launchpad for exhibitors to showcase their latest income-generating innovations, EAG360 has also become a critical hub for operators looking to identify emerging industry trends.

A compelling blend of tier 1 exhibitors and high-value content continues to strengthen EAG360’s global profile with the 2026 edition attracting industry professionals from 53 countries.

The show’s international top-ten of visitors was led by Ireland followed by Germany the Netherlands, Italy, Belgium, Sweden, France, Poland, Spain and the United States.

The event also marked one of the most commercially driven audiences in its history. An impressive 86 percent of all attendees held decision-making roles within their organisations, reinforcing EAG360’s reputation as a high-intent buying show.

The 2027 edition of EAG360, comprising Amuse Expo, CompSoc UK, and London Gaming Show will be held across 12-14 January at Excel London

For free admission and access to three days of business, networking, education and innovation visit www.eag360show.com