Creative Works partners with VRstudios to bring to market new Fury unattended 2-player VR Esports attraction

Creative Works, the turnkey attraction developer, is pleased to announce a partnership with VRstudios, creator of free-roam turn-key multiplayer Virtual Reality (VR) attractions for Location-Based Entertainment (LBE). Together they will bring the FURY, the world’s first unattended 2-player VR Esports attraction, as well as other products to market.

Under this new partnership, Creative Works becomes an authorised distributor in North America for VRstudios’ products including the FURY as well as other VRstudios attractions. They will bring decades of immersive attraction experience to sell, install, and support the FURY and other attractions. The two companies also plan to collaborate on future products for the LBE market, leveraging VRstudios’ innovative technology and products and Creative Works’ proven fabrication, distribution, and superior service capabilities.

“We are thrilled to partner with the team at VRstudios,” commented Armando Lanuti, the President of Creative Works. “Virtual reality is becoming more and more important to the overall attraction mix at venues, and this partnership allows us to deliver the amazing FURY experience to venues all over the world.”

The FURY is an innovative unattended 2-player attraction designed to deliver high throughput and physically active experiences in a small footprint at a family entertainment centre. Because the FURY is a multiplayer, unattended attraction, a location can affordably attract basketball-loving guests and enthusiasts into VR gameplay via “Hoops Madness,” a basketball title designed for LBE. “Hoops Madness” utilizes real-world physics to deliver an exciting and broadly appealing VR basketball experience with authentic shooting and ball-handling. Perfect as a stand-alone attraction or for Esports, players are invited to move up the leaderboard ranking their performance.

VRstudios has also developed the Real-Sport Esports™ Playbook= a how-to guide for developing an Esports program with new revenue streams.  The Playbook consists of use case examples, best practices, and a tiered approach to help operators quickly activate and realize the value of Real-Sport Esports™ for VR Esports competitions, tournaments, and events.

“Hoops Madness” is the first game in a coming line of VRstudios Sports Real-Sport Esports™ titles designed for replayability and retention and bundled with operator tools for building localized, branded promotions and events to deliver additional value to guests.

“With the FURY, VRstudios is making it easy for location-based entertainment operators to bring in a money-making, high-throughput attraction that combines the immersion of virtual reality gaming with the community building, events, and competition of our Real-Sport Esports™,” noted Kevin Vitale, CEO and Chairman of VRstudios. “Creative Works’ experience with Esports and impressive track record of promoting innovative VR attractions makes them a great partner for us.”

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