“Complete customer focus” from SUZOHAPP at upcoming ICE
As the industry’s largest supplier of cash handling solutions, spares and components, SUZOHAPP has a great many products and services to offer. Differing market segments have differing requirements. SUZOHAPP has invested in the forthcoming ICE show to optimize its stand and ensure that visitors quickly and easily find what they are looking for. The brand new SUZOHAPP stand will be split into two major sections – one for manufacturers and one for operators.
The new stand will have a very different feel to it. It has been built in a way to intuitively draw visitors into the right area. The OEM section has a very modern and clean design to it. The focus will be on displaying components for OEM customers (such as gaming machine and multiplayer manufacturers), for example TransAct printers, ELO monitors, VisionPro monitors, pushbuttons as well as LCD Button Decks, hoppers, toppers, banknote readers, recyclers and coin validators.
Operators will relate to the attractive, entertaining side with the colours and design of casino/operators section. Operators can learn more about the best components to fit into their gaming machines, such as the TRANSACT printers and find out about the opportunities the Epicentral software for these printers offer. Replacements parts include monitors and the range of ELO monitors will be on display. Furthermore, the money changing solutions – the Comesterochangers – provide operators with a wide choice. The SHIFT Interactive Pro table that has already been a great hit in the USA is available to the global market and operators can learn more about how this interactive table works. The revolutionary iDROP – the cash handling device for live gaming tables, enabling croupiers to accept cash, tickets and cards directly at the live table – will be prominently positioned. Naturally we will be showing a wide range of casino chairs, including the new Black Label series alongside many other quality brands. Back-office solutions include the SCAN COIN solutions (part of the SUZOHAPP group) with the top-of-the-range coin and banknote counters/sorters.
Sports betting customers are invited to see the solutions integrated into the bar at the SUZOHAPP stand.
SUZOHAPP has prepared two individual catalogues – one for OEMs and one for operators.
Harald Wagemaker, Executive Vice President Sales & Marketing of Gaming and Casino EMEA, explains the significance of the new stand, stating, “The ICE is a very busy show. We want our customers to be able to quickly find exactly what they are looking for. We support the entire market and understand the differing needs of our customers who are producers and who are operators. That is why we decided to invest in building a new stand to reflect these nuances. We are really looking forward to the feedback from our customers on the stand design”.
SUZOHAPP will be exhibiting at stand number N4-110 at ICE.