Some games you have to explain. SIMON isn’t one of them. For a generation of players, SIMON is already part of their story; the flashing lights, the sequences, that satisfying feeling of getting it right
SIMON Arcade takes all of that recognition and brings it straight to your floor, giving families a shared experience that works across every age group.
First released in 1978 by inventors Ralph H. Baer and Howard J. Morrison, SIMON was originally manufactured by Milton Bradley, which later became part of the Hasbro family, and went on to become one of the best-selling toys of the late 1970s and 80s – and that Simon legacy can now live on in your arcade!
And it’s not just nostalgia doing the work. The gameplay is intuitive enough that first-timers are throwing within seconds, but the Super Bonus memory round creates that “just one more try” pull that keeps players coming back and repeat play high. It’s proving a natural fit in arcades, FECs and bowling centres, by getting families fired up to play together.
“SIMON Arcade has exceeded every expectation,” said Justin Burke, COO of SEGA Amusements International. “The cross-generational appeal is real; it brings families together in a way that very few games do, and operators are seeing that reflected in their earnings.”
Operators are feeling it too. “The gameplay is so intuitive that players get it immediately,” one told us. “Families keep coming back to it… the replay value is genuinely something special.”
SIMON Arcade is in production and shipping, so place your orders now before the summer rush.
To place your order or find out more, contact SEGA Amusements International at +44 (0)208 391 8090 / +1 847 364 9787 sales@segaarcade.com.