Brunswick branches out

Brunswick is extending its bowling offering into new areas opening its first area in a US service station.

The new Petro Stopping Center in Columbia, will feature Beltline Lanes and Gaming, with 16 Brunswick bowling lanes and a wide variety of amenities for professional drivers, travellers, college students, and area residents.

“A few years ago, our executive group met to discuss what entertainment offerings would resonate with our core guests while attracting new customers and how we wanted to differentiate our travel centres in the future,” said John Ponczoch, senior VP of food operations for TravelCenters of America. “We wanted to provide drivers with options for entertainment with us during their downtime. We looked at a number of options and decided bowling would be a great fit.”

Ponczoch talked with a number of bowling equipment suppliers and visited several bowling centres as part of his research process. “It quickly became very clear that Brunswick has the reputation and quality of product we were looking for,” said Ponczoch. “It was obvious that bowling centre owners enjoy very strong partnerships with Brunswick. Right from our initial dealings with Brunswick, it was an easy decision.

“This is our first attempt at building a bowling centre, and Brunswick’s expertise and guidance through this process has been invaluable,” added Ponczoch. “Brunswick has been with us since day one, walking us through everything from planning and design to construction and more. They’ve been very responsive and helpful every step of the way.”

The travel centre will run Brunswick Sync scoring and management system.

“Sync will integrate with other systems we’re going to be using, allowing us to easily create marketing, advertising, and clear direction to our guests for the multiple options in this centre,” said Ponczoch.

He added: “We’re always trying to do something a little out of the ordinary at our centres. Beltline Lanes and Gaming will provide open play and league bowling, cosmic bowling, parties, and a pro bowling manager who is available to help anyone improve their game. The facility will also feature a Quaker Steak & Lube restaurant, Starbucks, and 80+ games for kids and adults. We’ll host outdoor events including live music, car shows, bike rallies, and more.”

Beltline Lanes is in the process of organising leagues for college students and area residents and is taking party reservations. The grand opening is slated for 15th March.

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