The BBC has an interesting piece on it today about traditonal fanily entertainment making a comeback in the UK, featuring quotes from BALPPA chief exec, Paul Kelly.
He said: “Any new attraction being considered or being built at the moment will have a certain degree of technology or interactivity – it’s a big consideration.
“All of our operators appreciate it is a challenge and they have to work harder to get people to visit their attraction. It has to be a nice experience, good quality products and good value for money, and unless you have all of it, it won’t work as a package”.
You can read the whole piece here.