Attraktion!, a global leader in immersive entertainment experiences, is now offering its acclaimed JURASSIC and PLANET WILDLIFE experiences for flexible, temporary rental.

The initiative follows the success of last year’s Jurassic: The Immersive Experience tour in Valletta, Malta, which was followed by MS Jurassic in Stuttgart, Germany and will now continue in England to bring the world’s first immersive dinosaur experience to different markets in Europe.

On both shows, guests embark on an unforgettable journey through time and nature, encountering life-sized dinosaurs or fascinating wildlife in these thrilling family experiences.

Within the JURASSIC experience, a variety of show, interactive, and ride elements bring the prehistoric world to life. Designed with a focus on shared experiences, JURASSIC offers engaging group activities that encourage interaction between parents and children.

Building upon the immersive foundation of JURASSIC, the brand-new PLANET WILDLIFE experience, created in collaboration with ORF’s renowned “Universum” nature documentary series, delivers a captivating 360° experience. This new experience features breathtaking real footage and educational storytelling, providing a unique and enriching encounter with the natural world.

Attraktion!’s immersive experiences are engineered for ease of transport and low operation costs, making them ideal for a wide range of venues.

These include:

  • Theme parks and Family Entertainment Centers (FECs) looking to add temporary, high-impact attractions to their offerings;
  • Touring entertainment operators seeking high-impact, temporary attractions for fairgrounds, festivals, and traveling shows;
  • Destination venues, such as tourist hotspots, museums, and science centres, looking to enhance visitor experiences with limited-time exhibits;
  • Retail and commercial spaces, including shopping malls and large retail environments, aiming to drive foot traffic and offer unique entertainment;
  • Hospitality and leisure providers, such as cruise ships and resorts, seeking to provide memorable onboard or on-site entertainment; and
  • Venues of all sizes, including smaller spaces starting from 400sqm, looking for customisable exhibitions with adaptable layouts to fit their specific requirements.

“We’re incredibly excited to offer these immersive experiences to a wider audience,” said says Markus Beyr, chief executive at Attraktion!.

“Our JURASSIC and PLANET WILDLIFE experiences are designed to provide both entertainment and education, creating lasting memories for visitors. While immersive art shows are already well-known in the market, we were the first globally to focus on purely immersive shows for kids and families.”

To support operators, Attraktion! offers tailored rental packages and comprehensive assistance, including installation, marketing training and material, and ongoing technical support.

Mr Beyr added: “We understand the unique demands of leisure venues and the need for constantly rejuvenating their offerings.

“These exhibitions are designed for easy installation and takedown, minimising downtime and maximising revenue potential. They offer a compelling way to attract new audiences and keep content fresh.”