Atlantis Dubai has chosen Vantage’s platform to help the park deliver a personalized and frictionless experience to its guests.
Once installed, Vantage’s platform, which includes an integrated set of wearables, apps, and data management tools, will digitize the guest experience. Guests will now have a single platform to engage with the resort, whether that be to open lockers and find their friends in the water park or to purchase tickets for Dolphin Bay.
Just as customer expectations continue to evolve and change in other sectors, such as retail and streaming, so too does the hospitality guest expect more. “It’s the emergence of the digital savvy consumer who looks for the convenience and ease that comes with being able to make cashless purchases, book tickets from their phone, and who are willing to provide personal details in return for curated and customized experiences that are changing the face of customer experience,” said Philip Edgell, Vantage’s President.
The initial phase of the Vantage implementation will focus on Aquaventure, where guests will be given a wearable, that they link to an app and in-park kiosks, which allows them to freely explore, ride, and buy throughout the entire park.
Their Operations team will have access to real-time attendance, wait times, and retail and F&B sales which can be filtered by demographic via a series of tools that feed into a live app. Configured with critical KPIs, staff are alerted when queue lines get too long, dispatch rates drop, and safety incidents occur, along with other push notification parameters the park sets.
For Aquaventure’s Sales and Marketing, all the data that is collected is anchored to each guest so their team can understand preferences, buying behaviours, and patterns of usage which become valuable remarketing data to ensure guests return and for creating ideal customer profiles.