….as GameCo strikes Caesars deal for new VGM games

GameCo, creator of the new genre of skill-based, Video Game Gambling Machines is launching its new arcade-style games through the Caesars Entertainments’ portfolio of properties.

The move is part of a multi-year, multi-property partnership aimed at enhancing the guest experience.

VGMs combine video games gameplay with a gambling aspect. Games include Pharaoh’s Secret Temple, basketball game Nothin’ but Net, which lets players hit the basketball courts with 12 shots to win cash prizes and Danger Arena, which is a first-person action game where players battle DangerBots (robots) in a 45-second game.

“We are very pleased to collaborate with Caesars Entertainment on this long-term commitment to bring new skill-based gaming entertainment experiences to their guests,” said Blaine Graboyes, co-founder and CEO of GameCo. “Christian and his team are thought leaders in understanding how new forms of gaming entertainment can be critical to attracting new players and helping to deliver incremental revenue growth for their operations. We look forward to expanding our relationship with Caesars as we bring more games to their properties and their guests.”

“GameCo’s innovative skill-based gaming experiences will help further our efforts to attract the next generation of players,” said Christian Stuart, EVP Gaming & Interactive Entertainment at Caesars Entertainment. “These games are fun, easy to play and bring a video game experience to our casino floors.”

GameCo is also working with a number of game developers for new games built on the VGM platform that are expected to be commercialised in the next several months, including an infinite runner game, Steve Aoki’s Neon Dream, featuring Grammy Award-nominated DJ/Producer, Steve Aoki.

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